Weaving brand strategy & creative strategy to accelerate your business

A hybrid approach

We combine brand strategy and creative strategy, working on both substance and style to support brands with strategic and creative solutions that strengthen their performance and desirability.

A hybrid approach—both business-oriented and sensitive—focused on creating value and driving sustainable growth.

As a stylist and strategic planner, I founded AE to unite these two areas of expertise, always with a strong sensitivity to product, culture(s) and sustainability. This expertise is rooted in nearly 20 years of experience in brand strategy and insights.

Where strategic thinking meets creative vision.

Our pillars

INSIGHTS & BRAND STRATEGY

OFFER STRATEGY

CREATIVE STRATEGY

Know How

We craft distinctive, actionable strategies tailored to your unique challenges.

Backed by 20 years of sharp expertise and deep insight into brands, marketing, creativity, and consumer behavior, our approach turns insights into impact.

Clients

LG, Samsung, Nespresso, Staub, Fauchon, Vorwerk, Aveda, Diptyque, Puig, Coty, Mane, Givaudan, L'Oréal Luxe, l’Oréal Korea, Wella, Valentino, Prada, Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Grey Goose, Hydracy, Groupe LVMH, Groupe Chalhoub, Groupe Amore Pacific, La Maison de la Chimie x Studio Sophie Touzet, Ville de Menton, Le Ritz, Hotel&Performance, Studio Sophie Touzet, Yogacare, Viathera, Labbrand, Cowboys, Carré Basset, Publicis Luxe, Neoplaces, Terre de Sienne, Modart, Paris School of Luxury, NellyRodi.

Naming strategy and manifesto for a new French hospitality group

Sense of Purpose (SOP) for a luxury brand

Target analysis and identification of beauty and lifestyle drivers for a spirits brand

Offer strategy and Color (CMF) recommendation for an American drinkware brand

Amenities observatory for a French luxury leather goods brand, to address eco-responsible challenges

Portfolio presentation available upon request.

Recent work

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