AE STUDIO CONSULTING
Paris-based brand consultancy, weaving strategic thinking & creative vision, to accelerate your business
Our angle: Strategic thinking with creative vision for maximum impact
A hybrid approach
My name is Jung Ae Descamps. I’m a senior brand consultant and creative strategist with a strong entrepreneurial background. I founded AE STUDIO CONSULTING to offer a hybrid expertise — where strategic thinking meets creative vision.
We craft distinctive, actionable Brand / Offer / Creative strategies tailored to your unique challenges.
With 20 years of experience in trend forecasting, branding, product strategy, and consumer behavior, I’ve always enjoyed bridging substance and style at the intersection of insights, strategy, and creative direction.
Our solutions are agile, relevant, and both cost- and time-effective — always designed to truly serve our clients' needs. Depending on the project, the studio scales up with a trusted network of collaborators.
We provide ongoing support to your innovation, marketing, product development, creative, and design teams — and above all, we love working hand in hand with our clients.
Our approach turns insights into impact.
Jung Ae DESCAMPS
Founder of Ae consulting services I Founder of Tresse Paris, bpi France Innovation Award Winner I Belgian-Korean with international experience.
BRAND STRATEGY
OFFER STRATEGY
CREATIVE STRATEGY
BRAND STRATEGY
To fuel the teams with actionable insights and build or redefine the brand foundations.
Consumer / Market Insights : Identification and decoding of local and international growth targets (China + Korea expertise)
Audit and Framework, competitive analysis
Business opportunities
Strategic Pilars
Brand platform (positioning, value proposition, SOP, ESG commitments…)
Naming strategy
Brand storytelling and tone of voice
Branding : brand universe and territory, codes and visual identity
OFFER STRATEGY & Collectioning
Partnering with product and sales teams to craft a high-performing offer that truly connects with your audience.
Marketing/ Product Insights
Offer rationalization and diversification
Product innovation workshops
Concepts for products
Concepts for retail
Product narrative
Buying guides
Portfolio activation/animation ideas to enrich your marketing plan
For collaborations and co-branding: concept definition, storytelling, selection criteria.
CREATIVE STRATEGY
Design services + guidelines to align creativity with your DNA and your goals, and to craft highly desirable codes, internationally.
Creative Insights
Style Platform
Visual guidelines
CMF consulting
Texture and bulk consulting
Talent curation
Sourcing of local and international creative partners to craft your signature assets and products to life (graphic designers, product designers, photographers, artisans…