AE STUDIO CONSULTING
Paris-based brand consultancy, weaving brand strategy & creative strategy to accelerate your business
Our angle: Combining strategic thinking with a strong creative vision
A Hybrid Approach
We combine strategic thinking and strong creative vision to craft distinctive, actionable Brand / Offer / Creative strategy tailored to your unique challenges.
Our approach turns insights into impact, backed by 20 years of expertise in insights, brand, product and consumer behavior. We love to work hand in hand with our clients.
With a strong entrepreneurial background, I founded AE STUDIO CONSULTING to offer a hybrid expertise —where strategic thinking meets creative vision.
Jung Ae DESCAMPS
Founder of Ae studio consulting I Founder of Tresse Paris, bpi France Innovation Award Winner I Belgian-Korean with international experience.
BRAND STRATEGY
OFFER STRATEGY
CREATIVE STRATEGY
Our Expertise
To fuel the teams with actionable insights, and offer brand strategy services to build or redefine the brand foundations.
Consumer / Market Insights
Strategic planning
Identification and decoding of local and international growth targets
Audit / Competitive analysis, business opportunities and growth levers
Strategic pilars & Creative pillars
Brand platform
Naming strategy
Brand storytelling
Branding : brand universe and territory, codes and visual identity
Partnering with product and sales teams to craft a high-performing offer that truly connects with your audience.
Product / Service / Marketing Insights
Offer rationalization and diversification
Buying guides
Product storytelling
Product innovation workshops
Concepts and big ideas for product launch and retail
Consumer journey
Portfolio animation ideas and concepts to enrich your marketing plan
For collaborations and co-branding: concept definition, storytelling, selection
Creative and design services + strategic guidelines to align creativity with your identity and your goals, and to craft highly desirable codes, internationally.
Trends / Creative Insights
Style platform (pilars, codes, territory, visual guidelines, brand identity)
CMF consulting
Skills development workshops
Texture and bulk consulting
Design briefs
Talent curation
Sourcing of local and international creative partners to craft your signature assets and products to life (graphic designers, product designers, photographers, artisans…