Brand Strategy
Actionable insights to empower your teams + solutions to (re)build your brand with clarity and purpose.
AUDIT & POSITIONING
La Grande Dame……………………Style platform, incarnation and talent research to match the two different positioning.
REPOSITIONING & BASELINE
La Maison de la Chimie x Studio Sophie Touzet ………………….. Brand repositioning strategy
Repositioning: Audit and framework, smart benchmark, strategic pillars, and development of a new tagline. Stratégie de repositionnement et création d’une baseline.
BRAND PLATFORM. PILARS & MANIFESTO
Moments x Studio Sophie Touzet………………Brand Platform and manifesto.
Work on rationalizing the brand’s pillars, followed by identifying how these pillars are expressed. Travail de rationalisation des piliers de la marque, puis identification des expressions de ces piliers.
NAMING STRATEGY
Ville de Menton, Domaine de Carnolès ……………………… Naming strategy
Naming strategy to define and anchor a concept or place—be it a hotel, museum, restaurant, or bar—through creative ideation and semiotic analysis. Travail de naming pour ancrer un concept, un lieu, un hôtel, un musée, un restaurant, un bar...Génération d'idées et travail de sémiologie (étude de sens).
Travail en FR/ENGL.
CONCEPT & BRANDING
Tresse Paris ………………………………….. Brand concept, universe and visual identity
Branding (universe and territory, codes and visual identity). Creation of a sustainable hair care brand. Brand universe and territory, strategic pillars, naming, RTB, brand platform (positioning, value proposition, ESG commitment. Brand storytelling and tone of voice. Creation of its codes and visual identity.
STORYTELLING & TONE OF VOICE
Hotel & Performance, en collaboration avec Studio Sophie Touzet………………………………….. Strategic framework
Defining the key brand pillars of a hotel, along with its positioning and storytelling. Clarifying its value proposition and crafting its tagline. Wireframing and copywriting for the website. Development of the service offering and breakfast menu.Définition des points d'ancrage d'un hôtel, ainsi que son positionnement et son storytelling. Clarifier sa proposition et définir sa baseline. Travail de wireframing et de contenu rédactionnel pour le site. Travail sur la carte des services et du petit déjeuner.