AE STUDIO CONSULTING
A Paris-based brand consultancy, weaving brand strategy & creative strategy to accelerate your business
Our angle: Combining strategic thinking with a strong creative vision
A Hybrid Approach
We combine strategic thinking and strong creative vision to craft distinctive, actionable Brand / Offer / Creative strategy tailored to your unique challenges.
Our approach turns insights into impact, backed by 20 years of expertise in insights, brand, product and consumer behavior. We love to work hand in hand with our clients.
With a strong entrepreneurial background, I founded AE STUDIO CONSULTING to offer a hybrid expertise —where strategic thinking meets creative vision.
Jung Ae DESCAMPS
Founder of Ae studio consulting I Founder of Tresse Paris, bpi France Innovation Award Winner I Belgian-Korean with international experience.
BRAND STRATEGY
OFFER STRATEGY
CREATIVE STRATEGY
Our Expertise
To fuel the teams with actionable insights and offer brand strategy services to build or redefine the brand foundations.
Consumer / Market Insights
Identification and decoding of local and international growth targets
Audit / Competitive analysis, business opportunities and growth levers
Strategic pilars & Creative pillars
Brand platform
Naming strategy
Brand storytelling
Branding : brand universe and territory, codes and visual identity
Partnering with product and sales teams to craft a high-performing offer that truly connects with your audience.
Marketing/ Product Insights
Offer rationalization and diversification
Product storytelling
Product innovation workshops
Buying guides
New concepts and big ideas for products and retail / stores
Consumer journey design
Portfolio animation ideas and concepts to enrich your marketing plan
For collaborations and co-branding: concept definition, storytelling, selection
Creative and design services leveraging your brand DNA and ambitions, to craft highly desirable codes, internationally.
Creative Insights
Style Platform
Visual guidelines
CMF consulting
Texture and bulk consulting
Talent curation
Sourcing of local and international creative partners to craft your signature assets and products to life (graphic designers, product designers, photographers, artisans…
Clients
Beauty
Aveda, Diptyque, Puig, Coty, Mane, Symrise, Givaudan, L’Oréal Korea, Wella, Groupe Amore Pacific
Design
LG, Samsung, Huawei, Nespresso, Staub, Vorwerk, Carré Basset
Art de vivre
Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Grey Goose, Hydracy, Moments x Studio Sophie Touzet, La Maison de la Chimie x Studio Sophie Touzet, Ville de Menton, Hotel&Performance, Yogacare
Luxury
Groupe LVMH, Groupe Chalhoub, Valentino, Fauchon, L'Oréal Luxe, Publicis Luxe
Agencies
Labbrand, Cowboys, Neoplaces, Publicis Luxe, Modart, Paris School of Luxury, NellyRodi
Naming strategy and manifesto for a new French hotel group
Sense of Purpose (SOP) for a luxury brand
Target analysis and identification of beauty and lifestyle drivers for a spirits brand
Offer strategy and Color (CMF) recommendation for an American drinkware brand
Amenities observatory for a French luxury leather goods brand, to address eco-responsible challenges
Portfolio presentation available upon request.
Recent work
Seeking an agile, reliable expert partner?
A Hybrid Approach
We combine strategic thinking and strong creative vision to craft distinctive, actionable Brand / Offer / Creative strategy tailored to your unique challenges.
Our approach turns insights into impact, backed by 20 years of expertise in insights, brand, product and consumer behavior. We love to work hand in hand with our clients.
With a strong entrepreneurial background, I founded AE STUDIO CONSULTING to offer a hybrid expertise —where strategic thinking meets creative vision.
Jung Ae DESCAMPS
Founder of Ae studio consulting I Founder of Tresse Paris, bpi France Innovation Award Winner 2021 I Belgian-Korean with international experience.
BRAND STRATEGY
OFFER STRATEGY
CREATIVE STRATEGY