Areas of expertise

  • Insights (marketing, creative, consumer)

  • Brand Strategy

  • Offer Strategy & Collectioning

  • Concept Creation

Tailor-made solutions, built around your goals

Insights (marketing, creative, consumer)

The starting point for every recommendation
to identify opportunities and fuel your teams

Emerging trends

Identification and decoding of local and international growth targets

Competitive benchmarking and analysis

Business opportunities and growth levers

Inspiration reports for teams

Qualitative research blending consumer-centric and future-focused methodologies with your performance, sell-in, and qualitative data

Ideation workshops

Build or redefine your strategic foundation

Strategic framework

Brand universe and territory

Fundamentals : Strategic pilars & Creative pillars

Brand DNA, SOP, reason-to-believe

Brand platform (positioning, value proposition, ESG commitments…)

Naming strategy

Brand storytelling and tone of voice

Branding : codes and visual identity

Brand Strategy

Design a performing offer, to engage your audience internationally, and shape highly desirable codes

Offer/ range streamlining & rationalizing

Diversification

Buying guides

Product storytelling

Marketing-Development (also sustainable product dev)

Product Innovation

Collaborations

Creative services : Creative strategy, Style Platform, naming and storytelling, visual guidelines, CMF, texture and bulk consulting

Sourcing of creative partners to craft your signature assets and products to life (graphic designers, product designers, photographers, artisans…)

Offer Strategy & Collectioning

Concept Creation

Activate the brand and create concepts leveraging brand, trends, innovation and inspiration

Development of new concepts and experiences for products and places

New concepts

Portfolio activation/animation ideas to enrich your marketing plan

Concepts for stores / retail / branded spaces / pop-ups

Consumer journey design

For collaborations and co-branding: concept definition, storytelling, selection criteria. Local and international curation and sourcing.