Brand consultancy based in Paris, weaving brand strategy & creative strategy to accelerate your business

A hybrid approach

We combine strategic thinking and strong creative vision to craft distinctive, actionable strategies tailored to your unique challenges.

Our approach turns insights into impact, backed by 20 years of expertise in insights, brand, product and consumer behavior.

With a strong entrepreneurial background, I founded AE STUDIO CONSULTING to offer hybrid expertise—where strategic thinking meets creative vision.

Jung Ae DESCAMPS

Founder of Ae consulting services I Founder of Tresse Paris, bpi France Innovation Award Winner I Belgian-Korean with international experience.

Areas of expertise

BRAND STRATEGY

Insights to fuel the Insights & Innovation teams. The starting point for every recommendation to identify key opportunities. Brand Strategy to build or redefine your foundations.

Consumer / Market Insights

Identification and decoding of local and international growth targets

Audit and Framework / Competitive analysis, business opportunities and growth levers

Fundamentals : Strategic pilars & Creative pillars

Brand platform (positioning, value proposition, SOP, ESG commitments…)

Naming strategy

Brand storytelling and tone of voice

Branding : brand universe and territory, codes and visual identity

OFFER STRATEGY

To work hand in hand with your Offer and Buying teams, and help them draft a rational, desirable range offer. Goal = to design a performing offer, to engage your audience internationally, and shape highly desirable codes

Marketing/ Product Insights

Offer rationalization and diversification

Product innovation workshops

Product storytelling

Buying guides

Development of new concepts and experiences for products and stores / retail / branded spaces / pop-ups / Consumer journey design

Portfolio activation/animation ideas to enrich your marketing plan

For collaborations and co-branding: concept definition, storytelling, selection criteria.

CREATIVE STRATEGY

Creative services leveraging your codes, brand DNA and ambitions, trends and your consumer expectations to craft highly desirable collections.

Creative Insights

Style Platform

Visual guidelines

CMF consulting

Texture and bulk consulting

Sourcing of local and international creative partners to craft your signature assets and products to life (graphic designers, product designers, photographers, artisans…

Clients

Beauty Aveda, Diptyque, Puig, Coty, Mane, Givaudan, L'Oréal Luxe, l’Oréal Korea, Wella, Valentino, Prada, Groupe Amore Pacific

Design   LG, Samsung, Huawei, Nespresso, Staub, Vorwerk,

F&B/ Art de vivre  Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Fauchon, Grey Goose, Hydracy, Moments x Studio Sophie Touzet,  La Maison de la Chimie x Studio Sophie Touzet, Ville de Menton, Le Ritz, Hotel&Performance, Yogacare, Viathera

Luxury Groupe LVMH, Groupe Chalhoub, 

Agencies Labbrand, Cowboys, Carré Basset, Publicis Luxe, Neoplaces, Terre de Sienne, Modart, Paris School of Luxury, NellyRodi.

Naming strategy and manifesto for a new French hospitality group

Sense of Purpose (SOP) for a luxury beauty brand

Target analysis and identification of beauty and lifestyle drivers for a spirits brand

Offer strategy and Color (CMF) recommendation for an American drinkware brand

Amenities observatory for a French luxury leather goods brand, to address eco-responsible challenges

Portfolio presentation available upon request.

Recent work

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