AE STUDIO CONSULTING
Paris-based brand consultancy, weaving strategic thinking and creative vision, to accelerate your business
Our angle : Strategic thinking with creative vision for maximum impact
A hybrid approach
I’m Jung Ae Descamps, a senior brand consultant and creative strategist with a strong entrepreneurial background and 20 years of experience in trend forecasting, branding, product strategy, and consumer behavior.
I founded AE STUDIO CONSULTING to offer hybrid expertise at the intersection of strategy and creativity.
We combine strategic thinking and a sharp creative vision to craft actionable Brand / Offer / Creative strategies tailored to your unique challenges.
Our solutions are agile, relevant, and both cost- and time-effective — always focused on delivering real value. Depending on the scope, the studio scales up with a trusted network of collaborators.
We provide ongoing support to your innovation, marketing, product development, creative, and design teams — and above all, we love to work hand in hand with you.
Jung Ae DESCAMPS
Founder of Ae studio consulting I Founder of Tresse Paris, bpi France Innovation Award Winner I Belgian-Korean with international experience.
BRAND STRATEGY
OFFER STRATEGY
CREATIVE STRATEGY
Areas of expertise
BRAND STRATEGY
Fueling the teams with actionable insights and material to build or redefine the brand foundations.
Consumer / Market Insights
Identification and decoding of local and international growth targets
Audit and strategic framework / Competitive analysis, business opportunities
Brand platform (positioning, value proposition, SOP, ESG commitments…)
Strategic pilars
Naming strategy
Brand architecture
Brand storytelling and tone of voice
Branding : brand universe and territory, codes and visual identity
OFFER STRATEGY & Collectioning
Partnering with product and sales teams to craft a high-performing offer that truly connects with your audience.
Marketing/ Product Insights
Offer rationalization and diversification
Product innovation workshops
Concepts for products
Concepts for retail
Product narrative
Buying guides
Portfolio activation/animation ideas to enrich your marketing plan
For collaborations and co-branding: concept definition, storytelling, selection criteria.
CREATIVE STRATEGY
Design services + guidelines to align creativity with your brand DNA and goals, and to craft highly desirable codes, internationally.
Creative Insights
Style Platform, Do/Don’ts
CMF consulting
Texture and bulk consulting
Design Briefs
Talent curation
Sourcing of local and international creative partners to craft your signature assets and products to life (graphic designers, product designers, photographers, artisans…