AE STUDIO CONSULTING

Paris-based brand consultancy, weaving brand strategy & creative strategy to accelerate your business

A Hybrid Approach

My name is Jung Ae Descamps. I am a senior brand consultant and creative strategist. I founded AE STUDIO CONSULTING to unite and align two complementary areas of expertise: brand strategy and creative strategy.

I’ve always enjoyed bridging substance and style at the intersection of insights, strategy, and creative direction. My focus is on delivering agile, relevant, and cost- and time-effective solutions for brand, offer, and creative assets that truly serve our clients’ needs. Depending on the project, the studio scales up and brings together trusted talent.

We provide ongoing support to your innovation, marketing, product development, and design teams.

Our approach transforms insights into impact — powered by 20 years of expertise in trends, brand strategy, product development, and consumer behavior.

Jung Ae DESCAMPS

Founder of Ae studio consulting I Founder of Tresse Paris, bpi France Innovation Award Winner I Belgian-Korean with international experience

BRAND STRATEGY

OFFER & PRODUCT STRATEGY

CREATIVE STRATEGY

Our Expertise

To fuel the teams with actionable insights, and to build or redefine the brand foundations.

Consumer / Market Insights

Identification and decoding of local and international growth targets

Audit / Competitive analysis, business opportunities and growth levers

Pilars

Brand platform ( (positioning, value proposition, SOP, ESG commitments…)

Naming strategy

Brand storytelling

Branding : brand universe and territory, codes and visual identity

Partnering with product and sales teams to craft a high-performing offer that truly connects with your audience.

Marketing/ Product Insights

Rationalization and diversification

Concepts for products and retail

Narrative and storytelling

Consumer journey

Portfolio animation ideas to enrich your marketing plan

Product innovation workshops

For collaborations and co-branding: concept definition, storytelling, selection

Design services + Guidelines to align creativity with your your goals, and to craft highly desirable codes, internationally.

Trends / Creative Insights

Style platform (pilars, codes, territory, visual guidelines, brand identity)

CMF consulting

Skills development workshops

Texture and bulk consulting

Design briefs

Talent curation

Sourcing of local and international creative partners to craft your signature assets and products to life (graphic designers, product designers, photographers, artisans…

Clients

Beauty 

Aveda, Diptyque, Puig, Coty, Mane, Symrise, Colgate-Palmolive, Unilever, L’Oréal Korea, Wella, Groupe Amore Pacific, LOV Group, Hermès 

Design   

LG, Samsung, Huawei, Berex, Nespresso, Staub, Vorwerk, Liberon, Carré Basset

Art de vivre 

Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Picard, Grey Goose, Hydracy, Immobel, La Maison de la Chimie, Simvest, Ville de Menton, Hotel&Performance

Luxury 

Groupe LVMH, Groupe Chalhoub, Piaget, Valentino, Bvlgari, Fauchon, L'Oréal Luxe, Publicis Luxe

Agencies 

Labbrand, Cowboys, Neoplaces, Publicis Luxe, Terre de Sienne, ModArt, Paris School of Luxury, NellyRodi

Recent work

Naming strategy and manifesto for a new French hotel group

Sense of Purpose (SOP) for a luxury make up brand

Target analysis and identification of beauty and lifestyle drivers for a spirits brand

Offer strategy and Color (CMF) recommendation for an American drinkware brand

Amenities observatory for a French luxury leather goods brand, to address eco-responsible challenges

Portfolio presentation available upon request.

Seeking an agile, reliable expert partner?